Twenty years shipping product, digital goods, and operations for global consumer brands. Currently running Digital ops at AQI, building tools for the soccer world and the operators who run it, and writing Field Notes when something's worth writing down. This is where all of it lives.
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Twenty years of insider observations, cross-checked against primary sources. On product supply chains, algorithmic feeds, youth sports economics, and the mechanics of markets that don't want to be understood.
Every scroll, someone chose the order for you. Not always a person. But always someone. Engagement-based ranking, ad auctions, and manual editorial layers, explained in plain language. Plus what you can actually do about it from where you sit.
READ THE FULL NOTEI asked one of my players to name YouTube soccer skills. She rattled off five without pausing. Then I asked her where she should stand when the ball's on the other wing. She couldn't tell me. Youth sports have quietly optimized for filmable content: highlights, pretty drills, social clips. At the expense of the boring fundamentals that make you a player.
READ THE FULL NOTEThat impulse to buy the thing you weren't thinking about ten minutes ago? Not yours. It's a prediction model, trained on the trail you leave, betting on when your defenses are down. Nobody's reading your mind. They're running odds against a version of you built from everyone who leaves the same trail. Here's how to make your row a worse bet.
READ THE FULL NOTE
Some of the consumer brands I've shipped product in — either in partnership or under. Some at ESI, some at Monoprice, some through partnerships and agency work. All real product, all in retail.
Marketplaces and ecommerce platforms I've operated on. The systems that actually move product from a warehouse to a customer's door.
I take on a few projects a quarter. Usually it's someone stuck on a build, needing a second set of eyes, or wanting to talk something through before they commit to it. Tell me what you're wrestling with. If I can help, we'll figure it out. If I'm not the right person, I'll tell you who is.
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